The MIT AI Risk Initiative featured in Rolling Stone

March 24, 2026

‘It’s Personality Theft’: How Creators Are Fighting Back Against AI Deepfakes

As artificial intelligence becomes more accessible, podcasters, TikTokers, and other creators are finding replicas of themselves promoting companies they’ve never even heard of.

Rolling Stone's Ella Chakarian: "According to MIT’s AI Incident Database, a crowdsourced database of media reports about AI risks and harm, reports of malicious actors using AI to produce disinformation and scam victims have jumped from 20 records in 2022 to 211 records in 2025. "
‍