Why Innovation's Future Isn't (Just) Open
May 2020
Neil C. Thompson, Didier Bonnet, and Yun Ye
New digital technologies have upended conventional business models, organizational structures, and operating processes in most industries. Almost every aspect of business — customer relations, supply chain management, after-sales service — has been radically altered. Nowhere is that more evident than in brick-and-mortar companies' innovation processes. Facing tough competition from digital upstarts that are creating and capturing value in new ways, incumbents are trying to figure out how to keep up.