Why Innovators in China Stay Close to the Market

Neil Thompson

Didier Bonnet

Mark J. Greeven

Wenjing Lyu

Sarah Jaballah

September 13, 2022
Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. China's fast growth is producing a disproportionately large share of new customers for many industries, which demands an orientation toward generating ideas closer to customers to drive more market-led innovation.

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September 13, 2022
Neil C. Thompson, Didier Bonnet, Mark J. Greeven, Wenjing Lyu, and Sarah Jaballah (). Why Innovators in China Stay Close to the Market. Published in MIT Sloan Review. Retrieved from https://sloanreview.mit.edu/article/why-innovators-in-china-stay-close-to-the-market/. Accessed .
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@article{,
  title     = { Why Innovators in China Stay Close to the Market },
  author    = { Neil C. Thompson, Didier Bonnet, Mark J. Greeven, Wenjing Lyu, and Sarah Jaballah },
  journal   = { MIT Sloan Review },
  year      = {  },
  url       = { https://sloanreview.mit.edu/article/why-innovators-in-china-stay-close-to-the-market/ }
}
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